![]() ![]() But metaphors are not only used unconsciously in everyday language, but they are also used specifically in political discourses and in advertising, where they unfold their full effectiveness. What appears to be everyday language turns out to be more metaphorical than one assumes at first glance. ![]() They determine people's everyday lives and thinking more than one might think. Metaphors are more than just a rhetorical stylistic device in literary works. They settle in our minds and occupy an important place in our language. Playing metaphors in our lives a major role. ![]() The critique of metaphor theory according to Lakoff and Johnson The Basics of Cognitive Metaphor TheoryĤ.3. The cognitive metaphor theory according to Lakoff and JohnsonĤ.1. The traditional metaphor theory according to AristotleĤ. ![]()
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